Dare to be Fabulous

Wednesday, March 07, 2007

Q&A with Dove's pro-age model


Dove is getting it right by spotlighting women with curves and lines and character.... who aren't rail thin and sixteen years old... and defining them as beautiful. Because, indeed, the ARE! It's about time advertising got it. My local paper, the San Francisco Chronicle, featured a Q& A with their pro-age model, Wendy Katzman, who was discovered in a swimming club's sauna in San Francisco. She is now featured in ads all over the country and has also been photographed by Annie Leibovitz and interviewed by Oprah. Talk about Daring To Be Fabulous!

The original article can be found on SFGate.com here:
http://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/03/04/LVG14OCBGI1.DTL

Dove undoubtedly has generated a great response from this campaign. It speaks to every woman and celebrates us all. Now, let's hope it catches on!

DTBF!
Johanna

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Patricia Howard and Johanna McCloy, DTBF!