Dare to be Fabulous

Thursday, July 13, 2006

Share Your DTBF Pictures!

Let’s share our DTBF photos! If you have a photo of yourself in a DTBF moment, we’d love for you to submit it for our consideration to place on the website. DTBF moments are highly personal, of course, so we ask that you submit it with a caption telling us why this was DTBF for you. We’ll start posting some photos on the site soon!

Just to give you examples to get started, some of Johanna's photos might include: skydiving; speaking at a soyfoods industry conference; sitting with her friend Madhu in India when she was eight years old; or eating a veggie dog at a MLB ballpark where she made that possible. :)

So send one to us! Write “DTBF Photo” in the subject heading and make sure you include that caption, along with your name (first only is fine if you prefer not to share your last name), and location where it was taken. And if you like, you may also include where you are from, so we can see how far around the globe we all are Daring To Be Fabulous!

Send your photo to: info@daretobefabulous.com (Please send only one photo per submission. Thanks!)


DTBF!

Johanna and Patti

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Wednesday, July 05, 2006

Marketing for women: princesses or athletes?

On July 2, the San Francisco Chronicle offered a commentary entitled, "Sometimes a backpack engenders exasperation. When marketers design products for fairy princesses, athletic women are the ones who have to pay the price," by Catherine Price. Her comment is basically this: Maybe women who climb mountains don't want to be 'girly'. Maybe there are women who are trekking in the wilderness or going on mountain bike rides who prefer to buy items that speak to their athleticism instead of to stereotypes of their sex. Of course, many women like the idea of outdoor gear that highlights their feminine side. And it sells.

On a tangent, I will confess that sometimes, when I am looking at children's gear or apparel at outdoor clothing and gear stores such as REI, I kinda wish they'd make those in an adult size. What's wrong with silly themes on adult apparel? What's wrong with celebrating loony toons when you're over...30? Galloshes with psychedelic sunflowers? I'd love a pair!

That's the spirit of DTBF! Celebrating your own sense of style, no matter if it's what 'the mainstream' might choose.

So, I link to the above referenced article here... and invite you to share your own thoughts on the subject: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/07/02/INGJNJMQ6Q1.DTL

DTBF!
Johanna

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Patricia Howard and Johanna McCloy, DTBF!